That’s why the best logos are simple and memorable. The most important job of a logo is to help customers and customer prospects identify your company. It’s the visual cornerstone of the brand. If you run a business, your brand is more than just your company name and logo, but a logo is an important part of a company’s brand.
In the simplest of terms, a logo is a graphic mark, emblem design, icon, or mark that identifies your company, organization, or you. And while it may seem obvious to some why it’s important to invest in a well-designed logo, many entrepreneurs and small business owners don’t really understand why logos are so important.
We’ve all heard the advice: invest in your logo.
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